1. It’s measurable

• Unlike other marketing methods you can actually see what people are doing with your email. Its measurable with one click.

2. It’s inexpensive

• Cost per email is much, much lower than the equivalent in postal costs / phone calls.

3. It’s immediate

• There’s no delay in getting your message across. Ideal for urgent news and press releases!

4. It’s effective

• The ROI for email marketing is rated better than paid search, direct marketing, affiliate marketing, online display advertising and mobile marketing.*

5. It’s personal

• You can personalise the content of the email based on your contacts' profiles. Much better than a one size fits all approach.

*E-consultancy: Email Marketing Industry Census, March 2008