An HTML email not only needs to look good, it also needs to take into consideration loads of practicalities:

• How does it look with images turned off?
• How does it look in different email clients (including Lotus Notes)?
• Will it get through spam filters?
• What can you see in the preview pane?
• Is the email easy to skim-read?
• Are the calls to action clear and compelling?
• Is it clear who the email is from?
• Does it meet legal requirements (registered address, unsubscribe option)?
• Does it meet best practice guidelines (contact details, privacy policy)?

We have masses of experience in designing and building emails, which means we can take all of this into consideration when designing your own bespoke emails.