Below is the most up to date data available on open, click, bounce and unsubscribe rates courtesy of the good people at Marketing Sherpa.

These are just averages, if you are a couple of % below, don’t panic.

Type of Company	Open Rate	Click Rate	Soft Bounces	Hard Bounces	Unsubs
Academic book distributor	23.77%	4.47%	4.93%	4.47%	0.24%
Accounting	19.75%	1.04%	3.98%	5.86%	0.56%
Advertising	24.28%	3.95%	3.05%	7.71%	0.36%
Architecture	33.74%	0.69%	7.33%	7.73%	0.03%
Art	27.45%	7.83%	2.60%	3.98%	0.37%
Arts/Music	20.51%	3.32%	1.54%	2.02%	0.31%
Beauty/Health	15.00%	0.12%	7.17%	14.29%	0.00%
Church	34.05%	3.98%	1.38%	2.53%	0.25%
Consulting	24.30%	5.61%	5.07%	7.49%	0.34%
Creative Agency	22.02%	2.97%	3.22%	5.41%	0.36%
Creative Other	18.56%	3.34%	1.28%	1.72%	0.26%
E-commerce	20.35%	5.22%	1.78%	3.10%	0.41%
Education	26.48%	4.16%	2.69%	5.01%	0.25%
Entertainment	14.83%	2.39%	1.52%	4.66%	0.22%
Entertainment/Events	22.35%	0.34%	3.48%	7.97%	0.13%
Financial Services	25.12%	2.92%	5.65%	7.71%	0.42%
Freelancer	31.57%	5.86%	3.24%	7.76%	0.50%
Government	28.59%	4.55%	1.51%	1.19%	0.18%
Graphic Design	33.44%	6.44%	3.61%	7.59%	0.46%
Hardware	27.94%	3.55%	1.37%	2.18%	0.19%
Healthcare	20.65%	4.13%	1.91%	3.62%	0.62%
Healthcare/Medical	24.09%	6.92%	10.91%	8.94%	0.39%
Hotel	27.72%	7.62%	4.37%	6.12%	0.53%
Import, regional sales of machines	39.23%	9.21%	4.26%	2.01%	0.53%
Insurance	29.89%	5.15%	3.89%	11.37%	0.57%
Internet/Web Svc.	19.91%	5.46%	2.59%	2.81%	0.34%
Janitorial	27.82%	0.10%	10.18%	16.26%	0.00%
Legal Services	27.38%	4.01%	3.95%	3.08%	0.33%
Manufacturing	27.71%	4.94%	3.82%	5.78%	0.47%
Marketing	26.35%	4.50%	4.94%	12.92%	0.29%
Multimedia	20.67%	3.87%	1.54%	1.22%	0.27%
Music	27.07%	4.45%	2.59%	8.79%	0.44%
Non-profit	28.15%	3.93%	2.90%	4.19%	0.23%
Other	16.00%	2.54%	2.01%	2.86%	0.26%
Other Groups	24.68%	4.55%	2.40%	14.77%	0.46%
Other Marketing	18.68%	3.16%	3.30%	2.66%	0.27%
Photography	33.24%	7.45%	3.49%	4.66%	0.59%
Public Relations	21.33%	3.06%	4.45%	8.13%	0.28%
Publishing	46.22%	10.23%	3.12%	8.96%	0.02%
Real Estate	20.60%	3.15%	2.62%	5.26%	0.37%
Recruitment/Staffing	27.88%	4.12%	5.55%	9.51%	0.59%
Restaurant	26.00%	3.00%	1.60%	2.99%	0.45%
Retail	26.63%	5.56%	1.56%	3.30%	0.41%
Self-Explanatory	36.01%	6.26%	6.31%	16.53%	0.13%
Software	18.68%	2.85%	4.74%	5.91%	0.37%
Technology	21.75%	2.35%	4.65%	7.18%	0.38%
Telecommunications	27.06%	3.25%	3.97%	3.93%	0.85%
Travel	26.20%	5.05%	2.69%	3.61%	0.40%
Video Production	32.87%	5.58%	3.14%	2.06%	0.38%
Web Design	29.53%	7.11%	2.82%	5.00%	0.41%