London 020 7336 7633
North West 01565 622 920
As much as we try to avoid it, sometimes we do use techno mumbo jumbo so here's an explanation in clear English!Want us to add an explanation or think something isn’t clear, just get it touch and we will set it straight.
A/B split
Above-the-fold
Application Program Interface (API)
Bayesian-style/adaptive filters
Black list
Block
Bonded sender
Bounce email
Bounce handling
Bounce message
Bounce rate
Broadcast
Brute force spam attack
B-to-B
B-to-C
Calls to action
Campaign
CAN-SPAM - controlling the assault of non-solicite
Click-through
Colour Theory
Comma Separated Value or File (CSV)
Conversion rate
CPA (cost per acquisition)
CPM (or cost per thousand)
Customer Relationship Management (CRM)
De dupe
Dupe
Email client
Event triggered email
False positive
Frequency
Gateway filter
Hard bounce/Soft bounce
Headers
IP address
ISP
Links
Opt-in / Opt-out
Personalisation
Server filter
Subject line
Interested? Book a demo!
We always go the extra mile.
Don’t just take our word for it…
Keep your finger on the pulse.