Gartmore is an independent fund manager. Due to the high volume, tight deadlines and frequency of their campaigns they selected our extra mile service where we prepare, test, send and report on their email marketing. Gartmore send out regular mailings and we are perfectly placed to respond to tight deadlines as we pride ourselves on speed and agility.

The challenge

To create a system that would allow Gartmore to deliver highly personalised emails with individual sign offs from Gartmore personnel. 

The response

We developed a bespoke tool that allows email signatures and content to be pulled in dynamically. This means that with one email send, we can personalise the email with the recipient’s name and personal details, their choice of fund (determined via a web sign up form),the sign off and contact details of their dedicated sales contact at Gartmore. This individual approach has increased Gartmore’s response rate to over 5 times the industry average.
 
We undertake a regular competitor review for discussion which helps keep the creative, the content and the tone of voice of their communications ahead of the competitor set.